PROJECT FEATURE: THE BRAND FOUNDATION EXPERIENCE
Ashley Calder Psychotherapy
“Vanessa West + Co created a brand and website for my small business that is truly beyond my dreams and vision! She was incredible to work with for all aspects of the process, including a branding photo shoot. I absolutely recommend Vanessa to anyone!
Step 1: Brand Identity
Ashley’s brand identity was designed to feel calm, grounded, and approachable while maintaining a modern and elevated aesthetic. Inspired by earthy tones, clean typography, and minimalist design, the visual direction was created to resonate with women seeking a safe and welcoming space for support and growth.
COLOUR PALETTE
PRIMARY LOGO
SECONDARY LOGO
SUBMARK
Step 2: Branding Photography Session
The branding photography session was designed to help potential clients feel connected to Ashley before even having a session with her. Through warm, natural imagery and intentional storytelling, we focused on capturing her presence in a way that felt approachable, calming, and genuine — creating a stronger sense of trust and familiarity throughout the brand experience.
Step 3: Custom Squarespace Website
The website was thoughtfully designed to create a seamless and calming user experience. Through intentional layouts, soft visual elements, and clean navigation, the final website reflects the brand’s grounded approach while making it easy for potential clients to connect, explore services, and book with confidence.
